Marketing is a marathon, not a sprint.
Building for long-term success is difficult. That’s why we think it’s critical for our partners and clients to understand the principles we’ve built our business around.
Compliance is Critical
We never promote products or services through unreliable, false, or immoral marketing practices, and we refuse to work with publishers who do. Our internal teams monitor the marketing of the brands of our clients, to enforce these standards.
International-First
The internet has no borders. The services we market are built to be used globally. The technology we’ve created makes it easy and profitable to do the same. We want everyone to have that opportunity.
Marketing Should Perform
Everything we do is in service of acquiring customers, profitably. This is the nature of performance marketing – to deliver a tangible ROI for our clients and partners. At the end of the day, it’s the results we deliver that resonate loudest.
We’re All in This Together
We’re 300+ people in offices across five continents, but our culture is focused on transparency and the transmission of good ideas. It helps us operate as a single unit with the common goal of delivering results.
Built to Last
When we build something, it means we saw a need and worked to fill it. When developing marketing materials, we ensue they adhere to brand guidelines and are always provided to our affiliates and partners.
Partnership is Crucial
We think of our clients, advertisers, and affiliates as part of our own internal team . We come armed with the data, insights, and guidelines to ensure our affiliates are dialed in for success. Our analytics, modeling, and network capabilities make it easy for brands to scale around the world.